Diamondcuts02's Blog

Bing Brings You Jay-Z’s Life ‘Decoded’

Starting this week, Jay-Z fans will be able to access pages from the rapper’s upcoming book — Decoded, an exploration of his life and lyrics — for a whole month before it hits store shelves on November 16. This sneak peek is part of an online interactive game and campaign that has been formed in collaboration with Bing.

Here’s how it works: Pages () from the book will be physically placed around the world with a majority in the New York area, in locations related to specific content featured on Bing () — specifically Bing Maps and Bing Entertainment. Five to 10 new pages from the book will be revealed each day, and participating fans who visit Bing.com/Jay-Z will be able to find these pages either online or in person.

“Pages will be placed in locations related to the content, so that’s everything from high profile advertising like billboards to very very unique placements such as swimming pools and pool tables, and even high-fashion designer clothing racks,” says Lisa Gurry, a Bing spokeswoman and communications director.

See more at mashable.com